19 June 2006
Appointment of Vice President of Asia Pacific Sales
Endace Limited ("Endace" or "the company")(AIM: EDA), the world leader in industrial strength IT network security and analysis products, has appointed Nicole Ho as Vice President of Asia Pacific Sales, effective immediately. Based in Hong Kong, Ms. Ho will be responsible for Endace's sales and marketing initiatives throughout the Asia Pacific region.Nicole Ho has over 12 years sales and marketing experience within the electronics industry in Asia. For the past five years, she was employed in the semiconductors division of Philips Electronic Industries (Taiwan) Ltd in Taipei as a sales and marketing manager, leading Asia Pacific sales and marketing projects for US$100 million of revenue from business lines in networking products. In the last two years, she was promoted to handle sales and business development of six major business lines in the APAC region. Her main task was to develop new and creative sales and business strategies to grow revenues in countries which included Korea, Japan and India, responsible for revenues of US$270 million.
Prior to joining Philips, Ms. Ho held several sales and marketing positions in Singapore, including Regional Strategic Marketing Manager at Avnet Inc. where she was responsible for multiple sales teams researching and selling new product lines into the region. Fluent in English, Mandarin, Taiwanese and Cantonese, Ms. Ho holds a Diploma in Electronics and an Advanced Diploma in International Marketing, both from the National Singapore Polytechnic.
Endace CEO, Selwyn Pellett said, "I was fortunate to work with Nicole at Avnet where she proved to be extremely effective. We are very pleased to have Nicole lead our sales efforts within Asia Pacific, and believe her experience and focus will be tremendously valuable for generating sales growth within this important region."